Should I Advertize in a Mag or Paper?

Every day, small business owners get Targeted with offers from various companies, charities or organizations promising results for advertising.
So do you get the results you after?
Here a look at all of these various venues, and offering our opinion on each.
Magazines and Publications
Magazines were a once-thriving industry and there was a magazine for every hobby, career, sport, passion and more. And for good reason – these used to be the primary way of publishing niche-specific stories, information, and advertising.
These days, due to the internet, it’s increasingly difficult to survive as a very, very niche publication, or a very broad and non-specific publication, due to the accessibility of information online. For years now, the number of publications failing in the last decade or so has been alarming.
But that’s not all the news. Today, there are actually a lot of great publications doing fairly well these days. Publishers who specialized and found a great niche, publishers who were on the forefront of incorporating the web, and national publications that were able to persist and take over market share.
Categorizing Publications
The first thing I want to do to determine if magazine ads are a good spend is categorize them by their target markets and audience. There are, in my opinion, three main types of magazines: national distributions, niche publications, charity publications and Local Free and paid daily and weekly papers,
National Distributions – Anything that’s broadly categorized with a focus on long-form journalism, and distributed to a wide audience without focus on any particular niche.
Niche Publications – a magazine that focuses on a very narrow topic. Hobby magazines, food magazines, local-specific magazines and more.
These have very specific audiences and the topics usually revolve around the one niche market.
Advertorials – these are the magazines or Local papers or that are distributed to your mailbox or delivered to your door.
Page after page of ads – little focus on content and made strictly to sell ad space. Think home guides or home improvement magazines.
National Distributions
These magazines offer a HUGE audience to get your ad in front of. If you can get your ad in front of millions of people, that’s good, right?
But what you have to think about is out of those millions, how many are actually interested in your product?
Unless you’re a huge national company with a popular product, I’d guess not too many. And weighing that with the costs.
the return on investment usually just isn’t there.
And again, this post is written with the premise that you’re a small business with a limited budget this i snot for you.
Niche Market Publications
Where national distributions have a broad audience, niche publications narrow it down to, usually, just one very specific topic They’re typically not nearly as widely distributed, but have much more engaged readers. These come in the form of industry-specific magazines, region-specific magazines.
These offer articles related to a specific genre, and its advertisers usually sell something related to the subject. (Can be expensive)
May work but choose carefully look at prevous publications are ther add simular to yours.
Adds in Local Free Paper, Daily and Weekly Papers Paid.
You see these magazines or local per distributed free straight to your mailbox, or those magazine boxes labeled “free” alongside a retail center.
They’re home guides, car listings, home improvement services ads, and the like. The content inside these is very highly weighted towards ads, have articles that are clearly ads, and some forgo articles altogether. They make their money not on subscriptions, but by advertising only.
I suspect they have their roots in a time when it was difficult to find listings for services, or various high-priced items, as an alternative to other forms of advertising like the phone book. The question that really determines how it would work for you is if your product of service fits one of these niches, and the value of a sale covers the cost.
And sometimes, for instance does not even get a rerun for the cost of the ad placed.
So, Should I Advertise in Magazines?
This question really is determined by your business and your target market. If you own a cool local business,
then maybe a local niche publication may work for you. If you sell wine-related accessories, then maybe a wine magazine might be a good fit.
But, according to the premise of this post, I’d stay away from national distributions, as the cost is prohibitive. I always look at marketing from a cost and return – will you make back more than you spend, including the time and cost to design the ad, the call tracking setup costs, and more.
And, in the case of advertorials, I may be a little bit biased since I’m in the internet generation, but I think there is much better value to reach their specific markets online.
Does todays generation and life styles use those types of magazines….?
Maybe or Not, in the right niche.
A few things to note when running an ad in a magazine:
• Get a copy of the ad specs and follow them – nothing is worse than an ad that is the wrong size or resolution – and if you run it in a magazine that isn’t careful or doesn’t care, your ad will look pretty poor.
• Use a professional graphics designer – having a slick, clean and attractive ad goes a long way. If you have a set company brand, follow it, and if not, make sure the design is compelling and stands out.
• Always use a call tracking number – you need to track the effectiveness of your ad, and you can’t do that if you’re not monitoring when calls come in from the magazine as opposed to other sources.
• Negotiate your prices – the media kit should be looked at as a guide. You can almost always negotiate a better advertising rate.
• Ask for online advertising as well – every magazine worth its salt has a website these days.

Advertorials
You see these magazines or papers distributed free straight to your mailbox, or those magazine boxes labeled “free” alongside a retail center. They’re home guides, car listings, home improvement services ads, and the like. The content inside these is very highly weighted towards ads, have articles that are clearly ads, and some forgo articles altogether. They make their money not on subscriptions, but by advertising only. I suspect they have their roots in a time when it was difficult to find listings for services, or various high-priced items, as an alternative to other forms of advertising like the phone book. I honestly looked for advertising rates but couldn’t find a good sample size. I’ve seen media kits showing rates in the several thousands, and have personally been offered ads for under $1,000. The question that really determines how it would work for you is if your product of service fits one of these niches, and the value of a sale covers the cost. And sometimes, for instance if you’re a real estate agent, you have to advertise not to sell the listing, but to satisfy the demands of your seller.
• So, Should I Advertise in Magazines?
This question really is determined by your business and your target market. If you own a cool local venue, then maybe a local niche publication would work for you.
If you sell wine-related accessories, then maybe a wine magazine might be a good fit. But, according to the premise of this post, I’d stay away from national distributions, as the cost is prohibitive.
I always look at marketing from a ROI perspective – will you make back more than you spend, including the time and cost to design the ad, the call tracking setup costs, and more.
And, in the case of advertorials, I may be a little bit biased since I’m in the internet generation, but I think there is much better value to reach their specific markets online.
A Few Things To Consider when RunningAn add In a Magazine or Not:
• Get a copy of the ad specs and follow them up before printing – nothing is worse than an ad that is the wrong size or resolution – and if you run it in a magazine that isn’t careful or doesn’t care, your ad will look pretty poor.
• Use a professional graphics designer – having a slick, clean and attractive ad goes a long way. If you have a set company brand, follow it, and if not, make sure the design is compelling and stands out.
• Always use a call tracking number – you need to track the effectiveness of your ad, and you can’t do that if you’re not monitoring when calls come in from the magazine as opposed to other sources.
• Negotiate your prices – the media kit should be looked at as a guide. You can almost always negotiate a better advertising rate.
• Ask for online advertising as well – every magazine worth its salt has a website these days. Ask what the cost of packaging your ad with something online is – even if it’s just a link, it’s better than nothing.
• Ask what the cost of packaging your ad with something online is – even if it’s just a link, it’s better than nothing.
• You always do a are add online Gumtree and Ebay and there are many Free Directories both Local and across Australia.

12 Things To Consider When Choosing Vinyl business for Vehicle Signage

Choosing vinyl business for vehicle signage
what to consider is what is most important to you…
things to consider:
1. What is your budget? (impact or budget)
2.Are you after vinyl cut (no background) cheapest or vinyl print or the most expensive vinyl wrap.
3. How long to want the vinyl to last on the vehicle. 1-2 years or up to 8 years.
4. How is the vehicle used and cared for.
5. Are you after premium quality vinyl from USA or Germany or cheap import.
Brands Like Avery Oracol or Arlon are Quality.
6. Are there any Artwork or set up machine cost (may be hidden charges.)
7. Application price to vehicle.
8. Whats the surface going on. (eg: vehicle clear coat, glass, painted trailer or substrate.)
9. Full Payment upfront or deposit then once the artwork approved then balance paid before application.
10. Whats the discount for upfront full payment. (any bonus stickers FREE)
11. Are you after DIY application or or application by the vinyl business.
12. Can I get get shipping within Australia or is it local pickup only.

What Are Vinyl Cut Stickers Graphics and Signage FAQ

What are vinyl cut stickers Decals?
Vinyl Cut Lettering and Graphics and Signage FAQ
CUSTOM MADE VINYL CUT STICKERS ,GRAPHICS & SIGNAGE FOR MANY DIFFERENT APPLICATIONS.
Vinyl cut stickers are cut to shape, this eliminates the need for printing inks and background material.
Vinyl cut stickers are also called Computer Cut Decals or and Die-Cut Decals.
Vinyl cut stickers create a professional appearance for signs, windows, cars, trucks, boats industrial & commercial equipment,
in fact you can apply vinyl decals to any clean smooth surface, so are great across many applications.
We provide vinyl cut stickers on pre-spaced and pre-masked sheet for an easy, quick and professional application.
How long do they last?
Depending on the vinyl quality used, they have an outdoor life from 1 year up to 8 years.
Auto Revive uses a Premium vinyl that’s rated up to 8 years outdoors continuously.
Beware of cheap vinyl that may only last 1-3 years
How do I remove bubbles after installation?
Most bubbles will disappear within a few weeks, if there are any remaining, use a pin to pierce the bubbles and use your finger to press the air out.
Will the vinyl cut sticker fade over time?
No. Vinyl is not printed, it is dyed and cannot fade however it will break down over time with prolonged exposure to the sun.
Can you make multiple colour vinyl cut sticker?
Yes, using layered vinyl colours, vinyl cut stickers can be made in multiple colours, however, this is considerably more expensive as there are more materials and labour involved.

Product Review- Mothers California Gold Cleaner Wax


Product Review – Mothers California Gold Cleaner Wax.
Mothers Brazilian Carnauba Cleaner Wax is a one step cleaner for painted surfaces.
Wipe a micro fibre cloth over the vehicle surface.
If it feels rough or has stains this product has very fine compound with
Brazilian Carnauba wax for protection and shine.
Good for minor flaws in the paint a fine scratches.
Suitable for fibreglass and gel- coat surfaces.(marine craft)
Also good for using after clay bar treatment.
I recommend this product and have it as one of my waxes I use regularly.
I find a lot of people use often, harsh cutting compounds finishing polishes
that are not suitable to the paint condition.
Waxing over a dirty or rough surface is only wasting the wax but also your time.
Using this product will no harm the clear coat.
Can be put on with a foam or microfiber cloth or machine using a foam pad.
Option adding a finishing wax or quick detail-er will enhance the finish.
***** product.

10 Tips for Cleaning Your Car.

10 Tips for Cleaning Your Car.

1.When washing the car don’t forget to clean
the inside door openings and rubber seals.
Most people forget this task.

2. When cleaning the plastic, vinyl or leather.
use a damp microfibre cloth and spray cleaner.
Most spray and wipe sprays are ok … But test first.
on the cloth not on there sure to avoid going
where you don’t want it too.
If Leather finish with a leather conditioner.
A good all rounder cleaner and conditioner is Kitten
I use a industrial leather conditioner called console care.
Avoid Ammorall as it greasy and attracts dirt.
3. When cleaning clear plastic in gauges sat nave,
rear view mirror etc…
use a fine microfibre cloth for windows spray in
in the cloth. ( avoid glass cleaner with ammonia.
and spray as you don’t want the liquid to seep inside the gauges.
Also a few drops of fairy dish washing liquid in a filtered
spray bottle.

4.When cleaning around the console and dash area
have old tooth brush or small nail brush to clean crumbs and dirt
that can’t be removed via a cloth alone.

5.For cleaning Air vents have a dusting brush or a small vacuum cleaner brush tool.
any cloth you use for dusting inside should be Ok also.

6. To clean exterior black rubber , black plastic and interior rubber seals
around the windscreen wiper grill section or grills not painted.
use you spray and wipe or also a few drops of fairy dish washing liquid in a filtered
spray bottle. Using a cloth wipe area clean then finish with my secret weapon
Rubber, Plastic revive (peanut oil from the supermarket…
This will help preserve and drying out…. and gives a gloss new car look.

7.When washing the car wash the wheels and under the guards and tyres first.
wash with a wheel cleaner if must but avoid acid base cleaners.
Also wd -40 works well to remove stubborn brake dust.
A small amount of dish washing Liquid in a pressure washer or bucket.
And if you got a wheel brush that good for hared to get areas.
Rinse the apply a wash n wax or instant detailer to leave wax coating on the wheels.
if Chrome use auto chrome polish like Mothers or Autosol.

8. Most people don’t clean there car mats often enough.
If rubber its easy just wash with detergent then Rinse and dry.
have deck scrub brush for stubborn dirt.
If Carpet mats have stiff brush and brush mat to remove excessive sand,
pet hair, food crumbs. Tip hold the mat vertical against a wall or gate.
Lay flat in the boot, cargo area vacuum using a small brush tool or crevasse tool.
Vacuum then spot any stains with carpet cleaner and damp cloth.
A cheap but good cleaner is Simple Green carpet clean from Bunnings.
Good for stains on cloth upholstery seats too.

9. Have water bottle and cloth for removing
bird droppings and tree sap from cars exterior clear coat.
spray on a cloth and wipe clean.
If left to dry it will eat the clear coat and leave clear water like stain.
that sometimes may need to have the clear coat pane resprayed for excessive damage.

10.To avoid scratches when washing the car.
Use a pressure washer rinse first starting for the roof and then 2 sides rear and bonnet and front.
Wash each section with car wash or wash n wax.
Rinse again then dry off.
If using a bucket get a grill from Auto barn to trap the dirt at the bottom and keeping your wash mitt,
I don’t like sponges as they catch if they pick up dirt.
When drying off avoid chamois as they can scratch if they pick up some dirt.
I use a open weave microfibre cloth MLH.
At all cost avoid drive through car washers or cheap car wash detailers.
I see they damage done often.
Check out my other blogs.

Vehicle Vinyl Signage Text Reading (English) FAQ

I get asked often why the text on vehicle run in reverse?
We read text from left to right in English.
Some Languages read right to left.
so it can not be reversed to be readable.
Most graphics get that option.
This is the same for any signage for any vehicle.
Only time you see this is on Emergency vehicles
so they can be read in a rear view mirror or helicopter.
Pics below show Drivers Side and Passengers Side of a vehicle RHD.


Something to Beware of when choosing Car Detailing Business

Quickie very basic car a wash n wax vacuum
or drive through car washes that could damage your car paint.
Recycled water and dirty cleaning cloths or mops.
Vacuum or stream alone does not remove dirt embedded.
it needs extraction via shampooer to remove dirt and smells.
I see the damage on a weekly basis.
In-exprienced operators not spending enough time or care.
Cheap products and drying with contaminants still in the paint causing scratches.
Washing alone does not remove dirt, water spots bugs and tar….
Do a Test …Wipe a microfibre cloth over the surface if it feels rough
you may a need a paint clean, clay bar treatment or compound.
Inspect each panel If dull or faded you may need a compound then finishing polish
to bring back that shine and protection.
If the clear coat is missing or severe damaged by sun you may need to get a new respray clear coat.
Charging inflated prices for extras
Or New Start up businesses after quick buck(Fly in Fly out Bottom Feeders.
It takes years to learn the trade.
More than a a bucket a sponge or wash n wax out of a pressure washer.
Yes car maintenance is important and can be a chore for non car lover or busy person
Please check out my other posts on hints and tips.

Online Store for Vinyl Cut Stickers Now Available

My Online Store is now open for vinyl cut stickers
SMALL ORDER VINYL CUT STICKERS from $20 by Auto Revive
Say it with Custom Made Vinyl Cut Sticker.
Cut Vinyl Stickers are great for single colour logos or lettering for windows,
vehicles, boats or business advertising.
I have listed some popular stickers on in my store.
These can shipped within Australia with a set fee.
Payment via Paypal or cash if local and can pickup.


FAQ

Vinyl Cut Lettering and Graphics
What are vinyl cut stickers?
Vinyl cut stickers are cut to shape, this eliminates the need for printing inks and background material. Vinyl cut stickers are also called Computer Cut Decals or and Die-Cut Decals.
Vinyl cut stickers create a professional appearance for signs, windows, cars, trucks, boats industrial & commercial equipment, in fact you can apply vinyl decals to any clean smooth surface, so are great across many applications.  We provide vinyl cut stickers on pre-spaced and pre-masked sheet for an easy, quick and professional application.
How long do they last?
Depending on the vinyl quality used, they have an outdoor life from 1 year up to 8 years.
Auto Revive uses a Premium vinyl that’s rated up to 8 years outdoors continuously.
How do I remove bubbles after installation?
Most bubbles will disappear within a few weeks, if there are any remaining, use a pin to pierce the bubbles and use your finger to press the air out.
Will the vinyl cut sticker fade over time?
No. Vinyl is not printed, it is dyed and cannot fade however it will break down over time with prolonged exposure to the sun.
Can you make multiple colour vinyl cut sticker?
Yes, using layered vinyl colours, vinyl cut stickers can be made in multiple colours, however, this is considerably more expensive as there are more materials and labour involved.

Driving Safe Do Not Disturb While Driving

For the safety of you and other road uses
Please do not answer phone or sms while driving.
unless you have hands free to talk.
Heavy fines are on the way… for Western Australia.
Below is for a iphone but sure there a feature available for Android.
How to use the Do Not Disturb while driving feature
With iOS 11, your iPhone can sense when you might be driving and prevent notifications.
The first time your iPhone running iOS 11 senses that you might be driving, it shows a description of the Do Not Disturb while driving feature after you stop. (This description appears only in certain countries; if it doesn’t appear, follow the steps below to enable the feature.)
Tap Turn On While Driving, and it will turn on automatically when your iPhone connects to
your car via Bluetooth1 or when your iPhone senses driving motion. You can change the method your iPhone uses to determine whether you’re driving, or turn the feature on manually.
Turn it on and off in Control Center
You can let Do Not Disturb while driving turn on automatically, or you can add it to Control Center for convenient manual access:
1. Go to Settings > Control Center > Customize Controls.
2. Tap next to Do Not Disturb While Driving.
Now you can swipe up from the bottom of your screen and tap to turn the feature on or off.
What to expect while it’s active
Here’s what to expect when Do Not Disturb while driving is turned on. You can customize many of these features in Settings.
• Your iPhone stays silent and the screen stays dark. If someone sends you a message, they receive an automatic reply letting them know that you’re driving. If the message is important, the sender can type the word “urgent” to make sure that you receive a notification. Then you can pull over to read their important message or ask Siri to read it to you.
• iPhone delivers some notifications, such as emergency alerts, timers, and alarms.
• Phone calls are delivered using the same conditions as standard Do Not Disturb: You can allow calls only from your Favorites, and allow calls to come through if the same
person calls twice in a row. If your iPhone connects to your car via Bluetooth, calls will come through as usual, and you can use your car’s buttons, microphones, and speakers to take your call.
• If you use Maps to navigate, your iPhone still shows lock-screen navigation help and gives turn-by-turn instructions.
• If you’re a passenger and you try to use your iPhone while the feature is active, you

must tap I’m Not Driving to turn it off.
Customize its features
You can customize how Do Not Disturb while driving works in Settings > Do Not Disturb. Tap Activate to choose how you’d like Do Not Disturb while driving to turn on.
• Automatically: Your iPhone uses information like motion detection and network connections to sense that you might be driving, and turns on the feature.2 3
• When Connected to Car Bluetooth: Do Not Disturb while driving starts when your phone connects to your car’s hands-free system.3
• Manually: Use Control Center to turn on Do Not Disturb while driving before you begin.
Tap Auto-Reply To and choose who receives an auto-reply, then tap Auto-Reply to customize the message they receive. If someone still needs to contact you, they can break through Do Not Disturb by sending “urgent” as an additional message.
Use Restrictions to keep it on
Are you the parent of a young driver? You can prevent changes to Do Not Disturb while driving to make sure that it remains a part of their safe driving habits.
1. On your child’s iPhone, go to Settings > General > Restrictions.
2. If you haven’t used Restrictions before, enter a new passcode. Remember this
passcode for any future changes.
3. Under Allow Changes, tap Do Not Disturb While Driving.
4. Select Don’t Allow Changes.

Reply from Road Safety Council W.A.

Hi Lindsay

Thank you for your email and for taking the time to contact the RSC, and for your concern for road safety in Western Australia.

Your suggestions are noted.

Kind regards.
Yours faithfully
Business Support Officer
Road Safety Commission
Update